As Lead Design Strategist at VISA, I led the creation of a digital aid solution to help Venezuelan migrant women in Colombia securely access and manage humanitarian aid, addressing user needs and NGOs’ operational challenges.

Design Challenge: Create a solution for Venezuelan migrant women to securely access, manage, and use aid—addressing issues like cash-related security risks, lack of financial access, and low trust in institutions—while aligning with NGOs’ operational needs.


Strategic Challenge: Understand broader NGO problems, such as fragmented systems and coordination gaps, and demonstrate how solving the design problem could position stakeholders to enter and scale within the NGO space.

We developed a secure, digital payment solution enabling Venezuelan migrant women to access and manage aid from multiple NGOs in one place—without needing a bank, payment credential, or local ID. By leveraging innovative technology, the platform ensured privacy and accessibility on low-tech devices, empowering users and providing NGOs with an efficient, scalable model for coordinated aid distribution and impact measurement across organizations.

Positioning for NGOs: By understanding the broader needs of NGOs, we positioned the organization as a strategic partner to NGOs, providing a clear entry framework into the nonprofit sector.

"Tip of the Spear": Created a secure, accessible digital aid solution, acting as the “tip of the spear” for nonprofit and government partnerships.

Concept: Demonstrated the organization’s capability to facilitate funds from governments and donors on behalf of NGOs.

User Validation: Validated end user's needs and solution for centralized aid distribution, enhanced privacy, and secure digital payments.